How to Choose a SEO Search Engine Optimization Company
If you're scouting for a SEO company to perform ethical, effective SEO Search Engine Optimization Services for your website, then don't be afraid to ask questions and request to see client testimonials/references.
Here are some of the questions we believe you should ask before hiring a SEO company:
Find out how long the SEO company has been in business.
Does the SEO firm or its principals have marketing experience background?
Do they have long-term satisfied clients? Make sure they prove it with client testimonials and references.
Do they have detailed case studies to show you with verifible results of search engine positions they've achieved for clients?
Will they perform an analysis of your competition's websites to understand why the other sites rank highly?
What will the SEO company base their keyword recommendations on? Keyword research is a necessity to determine relevent, targeted keywords in order for a SEO campaign to succeed.
What are realistic traffic expectations for your site? Obscure keyword phrases may bring top ten or #1 ranking positions but if only a trickle of people search for the term each month, it likely won't result in increased sales.
Does the SEO differeniate between "traffic" and "qualified" traffic? Bulk unqualified traffic arriving at your site for irrelevant keywords are unlikely to convert to a sale or new customer. Does the SEO firm understand what it takes to create a sales conversion?
Does the SEO company adhere to search engine's posted best practises and a strict no-spam policy to avoid your website being penalized, possibly indefinitely, by search engines?
What methods will the SEO company use to increase traffic? Will they make changes to your existing web page coding or will they just be adding or revising meta tags? Will they be performing search engine optimization copywriting and editing to add relevant keywords to your visible page text? Will they be adding new pages, or possibly redesigning your navigation to make it more search engine friendly?
How many pages will they be optimizing in your website?
How much, if any, of their strategy relies on pay-per-click advertising and how much will that cost? Remember, pay-per-click is like leasing vs. buying a car. When you stop paying, the traffic discontinues. We sometimes recommend pay-per-click advertising for specific marketing strategies, but not for ongoing search engine visibility. Pay-per-click is not a long-term solution unless you have deep pockets. Obtaining "free" search engine positions in natural search engines, such as Google, is the preferred - and longer-term - route to traffic.
If the SEO company is offering high ranking guarantees - how is that possible when no-one can control or influence the search sites? Even Google's own published guidelines states: "No one can guarantee a #1 ranking on Google. Beware of SEO's that claim to guarantee rankings, or that claim a "special relationship" with Google, or that claim to have a "priority submit" to Google. There is no priority submit for Google."
How will your web site traffic be monitored and measured? What type of reports will you get and how often will you receive them?
How will your overall Return On Investment (ROI) be measured?
Do due diligence - there are many fly-by-night SEO Search Engine Optimization companies who make outrageous claims with unsubstantiated results and present no client list or testimonials to back up their claims
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