Search Engine Optimization (SEO) is a highly sought after option for website owners who know they need to have higher search engine rankings to succeed online.
In fact, entire businesses have been developed just to provide this form of “internet marketing” to those who desperately need it.
Although it is true that SEO is a highly technical, ever changing, sometimes secretive discipline - it is by no means the ONLY thing a website owners should be doing to succeed online.
Some would have you believe that optimizing your website for the search engines will drive hoardes of traffic directly to you — however that is simply NOT the case.
Search Engine Optimization accounts for approximately 40% of the overall success of your website, and even less if your website was not originally designed with SEO in mind.
If you currently have an existing website which is graphics intensive then SEO accounts for even less of your success simply because pictures and graphics actually give your website less effectiveness in the search engine results pages.
So, you may be asking - if SEO is 40% or less of my overall website success, what accounts for the remaining 60% or more?
The answer; off page factors such as inbound links make up the remaining effectiveness of your website in the search engine results.
Thursday, November 27, 2008
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