SEO Tools

Every Search engine positioning campaign requires SEO tools to be able to track results and implement changes during the optimization process.

• Webpage Keyword Density Analysis
  On Page keyword density and number of occurrences are arguably some of the measures used for search engine optimization. Although as a matter of fact a real SEO process goes far beyond a simple density check and compliance.
• Organic (natural) SEO Competition tool
  Find the truth, find how competitive your industry really is. Use your keywords to evaluate the difficulty of a natural search engine optimization campaign.
• Check Server HTTP headers tool
  
  While probably less popular than other SEO tools, our script ensures that your website pages return the appropriate response to search engines queries. It is also a very effective tool to check competitors equipment and settings.
• Keyword Research tool
  Let's face it, knowing what the potential of your market is the very bottom line of building a new website or starting a search engine optimization campaign.
• Mass Link Popularity Comparison Tool
  Gives you the opportunity to measure the impact of your SEO strategy across multiple search engines. Also allows you to check your competitors' performances and evolution.
• Link popularity check
  The number of sites which link to a particular site. Most search engines use link popularity as a factor in determining the search engine ranking of a web site.
• Check Yahoo position
  Yahoo ! was first a web directory created by a couple of students of Stanford university. The project turned to one the most popular search engine, directory and email website ever.
• Google Multi Domain Ranking Checker
  Garden Fountains Sale
  
  
  
  
  
  10-15% Discount CZ Rings
  
  10-15% Discount - Statues
  
  Reach Global Advertisers
  
  Earn Money from your Blog
  
  
  
  
  
  
  
  
  CREATIVECHOICE!
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  AdToll: CPC Network Ads from 1c/click
  
  AdToll: Make Money, Earn 75% Commissions
  
  Make Money With Your Website Using AdToll
  
  
  
  
  
  
  
  
  
  Promote your eBay auctions with BidVertiser. Get $20 in FREE clicks.
  
  Drive Buyers to your eBay Listings with BidVertiser. Get $20 in FREE Clicks.
  
  eBay Sellers get $20 in FREE Clicks from BidVertiser - Click Here!
  
  $20 in FREE Clicks for everyone from BidVertiser - Click Here!
  
  Get $20 in FREE Clicks to Advertise Here!
  
  Monetize your Website or Blog with BidVertiser
  
  Make money from your Website or Blog with BidVertiser
  
  Sell your ad space with BidVertiser
  
  Show text-ads on your Website or Blog with BidVertiser.
  
  Shows how a website performs on Google and compares it to other domains. Queries Google directly through its API and deliver comparative positioning reports along with excel compatible downloadable results.
• Check Google position
  Even if Yahoo and MSN search provide also an outstanding amount of traffic to a website, Google remains a major target of a search engine marketing campaign. Google was originally another university project by Larry Page and Sergei Brin.
• Website traffic spy
  Traffic spy tool allows you to monitor your own site or your competitors'. The traffic spy also shows a direct link to whois information and extracts Google pagerank from a domain.
• Meta tags generator
  The most useful meta tags for search engine positioning, SEO, are your "description" and "keywords" . This is the HTML code that contains information about the content of a Web page and Website. However number of other meta tags may be included in your web site pages.

Internet marketing tools

The world of online advertising and internet marketing is in constant flux. New, innovative and interactive tools or advertising methods are constantly being introduced. To set clear objectives for your Search Engine Marketing campaign and an overall Web marketing campaign, Stepmiles provides you with the tools by which to measure success.

• Keyword Research tool
  Checks how many times your keywords and their variations are search in a month. An excel compatible listing result is available for further analysis.
• Yahoo Search Marketing Competition
  Ever wanted to know who your Yahoo Search Marketing © (formerly Overture Network) competitors are? Then this is the right tool for you. It provides you with a list of PPC campaign currently run on the Sunnyvale, CA company advertising network.
• Pay-Per-Click ROI calculator
  Measures the profit efficiency of your online campaign. We created this tool to help you understand the process of calculating ROI for your pay-per-click campaigns, and also to help you estimate the benefits and eventually the risks involved.
• Cost Per Thousand (CPM) Calculator
  A CPM pricing model means advertisers pay for impressions received. You might want to estimate your profits and compare to the other advertising options available.
• 
  Garden Fountains Sale
  
  
  
  
  
  10-15% Discount CZ Rings
  
  10-15% Discount - Statues
  
  Reach Global Advertisers
  
  Earn Money from your Blog
  
  
  
  
  
  
  
  
  CREATIVECHOICE!
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  AdToll: CPC Network Ads from 1c/click
  
  AdToll: Make Money, Earn 75% Commissions
  
  Make Money With Your Website Using AdToll
  
  
  
  
  
  
  
  
  
  Promote your eBay auctions with BidVertiser. Get $20 in FREE clicks.
  
  Drive Buyers to your eBay Listings with BidVertiser. Get $20 in FREE Clicks.
  
  eBay Sellers get $20 in FREE Clicks from BidVertiser - Click Here!
  
  $20 in FREE Clicks for everyone from BidVertiser - Click Here!
  
  Get $20 in FREE Clicks to Advertise Here!
  
  Monetize your Website or Blog with BidVertiser
  
  Make money from your Website or Blog with BidVertiser
  
  Sell your ad space with BidVertiser
  
  Show text-ads on your Website or Blog with BidVertiser.
  Email ROI calculator
  The cost of email marketing is clearly lower than direct-mail - Here you will check how effective you will be using a web-based solution to improve your customer relationship management.
• Keyword advertising matrix
  Dynamics of profitability on a competitive market. Are you able to sustain high pay per click bids in front of your competitors and understand if it is actually worth to bid towards the first position.

All Stepmiles internet marketing tools are free and if you want them on your website just ask us, please contact us for the terms of exchange.

Pay Per Click advertising - PPC bidding calculations

Bid calculations have always been a basic of pay per click advertising. How do you know exactly how much to bid on each keyword? Your bidding strategy should be based on the economics of your market and the conversion rate performances of your site.

Profit and PPC

Profit = Revenues - Costs
Profit is the bottom line number. Most businesses involved in PPC advertising want to maximize profit, but profit can be hard to maximize when there are moving parts. Increasing advertising spend will bring in more customers, but you must ensure it will also increase profits. Bringing a large amount of traffic from your ads is only a partial success, your website must convert visitors into leads or sales.

Cost Per Action (CPA)

CPA = Advertising Costs / Number of Buyers
CPA measures how much it costs for you to obtain the desired action from your traffic. The definition of an action depends entirely of the type of business you want to promote, it might be a simple registration or lead, the purchase of a product or a service.
Garden Fountains Sale





10-15% Discount CZ Rings

10-15% Discount - Statues

Reach Global Advertisers

Earn Money from your Blog








CREATIVECHOICE!



























AdToll: CPC Network Ads from 1c/click

AdToll: Make Money, Earn 75% Commissions

Make Money With Your Website Using AdToll









Promote your eBay auctions with BidVertiser. Get $20 in FREE clicks.

Drive Buyers to your eBay Listings with BidVertiser. Get $20 in FREE Clicks.

eBay Sellers get $20 in FREE Clicks from BidVertiser - Click Here!

$20 in FREE Clicks for everyone from BidVertiser - Click Here!

Get $20 in FREE Clicks to Advertise Here!

Monetize your Website or Blog with BidVertiser

Make money from your Website or Blog with BidVertiser

Sell your ad space with BidVertiser

Show text-ads on your Website or Blog with BidVertiser.
The CPA is helpful for you to determine how much it costs to acquire a buyer, therefore you can set your advertising budget regarding your profit goals.

It is also important to know what a buyer is worth. In order to do that, you need to know how much a buyer typically purchases and what is the benefit that you make on that purchase . Knowing how many visitors actually convert into buyers is also necessary for this type of calculation so you should track your PPC campaigns carefully. The key metrics of CPA are : Conversion rate, margin and the average amount of a purchase.

Return on Advertising Spend (ROAS)

ROAS = Profit / Advertising Costs
The Return On Advertising Spend measures how effective the advertising spend is at creating profits. Most businesses prioritize their spending based on how much payback it will issue. Sometimes businesses will set a hurdle rate, or a minimum threshold for that payback. Each market is unique, so one business
will have a very different barrier rate than another. No matter the barrier rate, ROAS will show you what rate of return you are getting from your advertising spend.

Return on Investment (ROI)

ROI = Profit / Total Costs
The ROI measures how effective your overall business spend is at generating profits. ROI is essentially the same as ROAS but takes into account all of your costs, not just advertising spend. The key metrics for ROI bid calculation are : Estimated average cost per click, profit per conversion, total number of click on a given date range and of course the conversion rate.

Better than choosing a sample market and showing a too specific PPC bidding calculation, you might want to try the internet marketing tools we have engineered. They are free of use and will help you set you next pay per click bidding calculation and strategy.

Pay Per Click - PPC explained

The Pay per Click is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect.

Some search engines, such as the Overture network, specialize in this type of advertising, although this type of advertising is not limited to search engines, online directories and major web sites regularly opt for this business model. Most search engines set advertisers against each other in auction-style bidding for the highest positions on search result pages.

The major pay per click advertising networks

Garden Fountains Sale





10-15% Discount CZ Rings

10-15% Discount - Statues

Reach Global Advertisers

Earn Money from your Blog








CREATIVECHOICE!



























AdToll: CPC Network Ads from 1c/click

AdToll: Make Money, Earn 75% Commissions

Make Money With Your Website Using AdToll









Promote your eBay auctions with BidVertiser. Get $20 in FREE clicks.

Drive Buyers to your eBay Listings with BidVertiser. Get $20 in FREE Clicks.

eBay Sellers get $20 in FREE Clicks from BidVertiser - Click Here!

$20 in FREE Clicks for everyone from BidVertiser - Click Here!

Get $20 in FREE Clicks to Advertise Here!

Monetize your Website or Blog with BidVertiser

Make money from your Website or Blog with BidVertiser

Sell your ad space with BidVertiser

Show text-ads on your Website or Blog with BidVertiser.
Google Adwords

The Google Network reaches more than 80% of Internet users.(mediametrix, 2003) through Google search results, AOL and others.

The Overture Network

Overture is the most extensive advertising network and reaches a huge selection of internet users, comparable to Adwords mainly through Yahoo!, MSN, and Lycos, AltaVista, and Excite.

Medium-size advertising networks

Placing ads on Findwhat, 7Search, Goclick, Xuppa, ah-ha, Kanoodle, Brainfox might be also a valuable asset for a pay per click campaign.

The good and the bad of pay per click

Let's face it PPC advertising is not the perfect solution those ads networks want us to believe. Pay per click can cost all your advertising budget when it is not managed by an experienced online marketer. Some features like automatically bidding more than a competitor may leave the competition with a certain control over your budget. Since 80% of the online shoppers in united states search for a product or service online but buy offline the return on investment (ROI) may be difficult to measure.

Fortunately most major pay per click networks provide the online marketers with ROI tracking, click through rate and many other tools to help you improve your traffic and conversion rate. Pay per click advertising is also a great way to show up your products and services at the top of search engines and advertising partners and reach your target market. As opposed to search engine optimization (SEO) that produces a massive free traffic but might take some time to produce cost effective results, the pay per click is an immediate solution. PPC advertising is a good immediate alternative when waiting for search engine optimization to produce its results.

Working on PPC and SEO together

Despites all critics, including click fraud, promoting your business through a pay per click solution, when managed by a professional marketer is a better solution than any traditional marketing strategy for cost and efficiency. Stepmiles SEO and search engine firm advice is to work also on the search engine optimization for a long term cost effective solution.